If "location, location, location" is the mantra of a savvy real estate decision, then "address, address, address" is the mantra of an Internet real estate ad. Cyber surfers are serious data gatherers looking for optimum efficiency in a property search. The Internet overall embraces an "openness" concept and new business models that have embraced this concept have soared beyond anyone's initial expectations.
What is the first and most important consideration for a Buyer? Location. Period.
Other important aspects of Internet advertising include establishing a significant multi-site presence and delivering lots of information...as much information as possible....including room sizes, major features, and photos.
Internet advertising gives some real estate agents and brokers a chance to say: "I'll advertise your home every day until your house is sold." Here's the hidden truth: The broker places a short property description on the office web site, where it will stay until the house is sold. The local MLS places a description on the consumer web site...and voila, the broker has license to say that the house is advertised every day. Problems: Usually, neither site contains the address of the property. And traffic to the site? Who knows?
A multi-site Internet presence is important in terms of the property description. In which directories will it be placed? How much traffic is verifiable? I will address these issues at greater length in an article soon.
Comments