BusinessWeek execs chose "Hot Property" to title its new real estate blog. That title is already in use by the folks at Realty Baron, since April 2004. What happens next? Does McGraw-Hill admit a mistake, say "Oops, sorry about that" and revise its title? Or does the little guy on the block roll over Stay tuned. We'll keep you posted.
Shall we have a Name That Blog contest?
MIDDAY THOUGHTS (posted at noon): It suddenly occurred to me that the marketing folks at McGraw-Hill intend to score a great coup with the launch of their new real estate blog! SCENE ONE: A large publishing conglomerate launches a blog that carries the same title of a blog published by a small independent type...CAMERA TWO: Narrow in on sad eyes of independent blogger...pans the large mob of angry, independent bloggers carrying e-placards in protest...and WAIT!, what do we see and hear next?...a "mea culpa" from Big Daddy and a new blog title...not to be found anywhere else in the real estate blogosphere.
I'm a sucker for happy endings.
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